![]() The 22 Laws of Branding That Can’t be Broken SUCCESS ~ 22 The Law of Singularity “The most important aspect of a brand is its singlemindedness” As Ries and Ries define it a brand is a “singular idea or concept that you own inside the mind of the prospect” That’s really all there is to it Bottom Line As you’ve probably noticed there is a lot of overlap between many of these laws ![]() The 22 Immutable Laws of Branding ~ The 22 Immutable Laws of Branding is full of insightful nuggets you can use What I like most about the book is that it gives concrete examples that resonate and it’s advice you can apply whether you’re improving your own personal brand or something bigger THE 22 IMMUTABLE LAWS OF BRANDING ~ THE 22 IMMUTABLE LAWS OF BRANDING The Law of Expansion The power of brand is inversely proportional to its scope The emphasis in most companies is on the short term Line extension mega branding variable pricing and a host of other sophisticated marketing techniques are being used to milk brands rather than build them The 22 Immutable Laws of Branding How to Build a Product ~ In The 22 Immutable Laws of Branding marketing guru Al Ries together with Laura Ries has put together the authoritative work on br Think Nike Starbucks Xerox and Kleenex and youre thinking brands in the biggest and most lucrative sense ![]() ![]() The 22 Immutable Laws of Branding How to ~ Smart and accessible The 22 Immutable Laws of Branding is the definitive text on branding pairing anecdotes about some of the best brands in the world like Rolex Volvo and Heineken with the signature savvy of marketing gurus Al and Laura Ries ![]() The 22 Immutable Laws of Branding Ries Al Ries Laura ~ Smart and accessible The 22 Immutable Laws of Branding is the definitive text on branding pairing anecdotes about some of the best brands in the world like Rolex Volvo and Heineken with the signature savvy of marketing gurus Al and Laura Ries ![]()
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